Writing
On AI search visibility
Plain, practical answers to the questions brands and agencies are asking about getting found inside AI.
14 October 2026
What is GEO, and how is it different from SEO?
GEO (generative engine optimisation) gets your brand cited inside AI answers. SEO gets your pages ranked in search results. Here is the practical difference, and why both matter now.
4 min read
14 October 2026
How to get your brand recommended by ChatGPT and other AI assistants
You cannot pay ChatGPT to recommend you, but you can earn it. Here are the things that actually make AI assistants name your brand in an answer.
5 min read
14 October 2026
How to get your website cited by AI search (Perplexity, ChatGPT, Google AI Overviews)
AI search engines quote a handful of sources in every answer. Here is how to make your pages the ones they cite, with a clear checklist.
5 min read
14 October 2026
Can an agency offer AI visibility without hiring for it? The white label case
Clients are asking agencies about ChatGPT and AI search. Here is how an agency can offer AI visibility (GEO) under its own brand without building a team.
4 min read
14 October 2026
What is llms.txt, and does your website need one?
llms.txt is a simple file that points AI systems to your key pages. Here is what it is, the honest state of the evidence, and whether it is worth adding.
4 min read